WordPress focused on Advertising?
Must have 3 Awareness metrics to monitor:
WHAT is Awareness metrics?
Awareness metrics are measurements used to understand how well people know your brand, services, and your WordPress domain. These metrics include surveys, social media reach, and website traffic. It helps any business to understand their online visibility and especially their marketing efforts effectiveness. These metrics are essential for strategy or effectiveness refinement of marketing campaigns.
Techniques such as case studies, feedback share, attribution models, demographic breakdowns, and sentiment analysis clarify your consumers perceptions. With these you get an informed decision-making, for your marketing positioning and messaging. Monitoring these metrics recurrently provides strategic decision-making to optimize your campaign(s) performance.
WHY monitor Awareness metrics?
Monitoring awareness metrics is important because it helps businesses understand how many people know about their brand and services. This awareness is the first step in the customer journey. Vital for evaluating the effectiveness of branding and marketing initiatives to reach more potential customers. Knowing how well your brand is recognized informs your marketing strategies. It also helps identify areas for improvement. High awareness translates into increased sales and customer loyalty. Monitoring awareness metrics is essential for refining brand strategy and evaluating marketing effectiveness within a competitive niche landscape.
By analyzing awareness metrics, companies can assess their market positioning, notice shifts in trends or consumer perception, and optimize resource allocation. This data-driven (and data hungry) approach enables informed decision-making to enhance engagement and conversion strategies. These metrics provide insights into consumer perception, enabling decision teams to optimize their media spend, tailor messaging, and identify gaps in brand visibility. Additionally, analyzing trends over time allows for strategic forecasting and proactive adjustments to enhance brand equity and market positioning.
Advantages of reporting Awareness metrics:
Regularly monitoring and reporting awareness metrics track their progress over time. It helps businesses see trends over time, allowing them to understand what’s working and what isn’t. This ongoing feedback can guide marketing efforts, ensuring they reach the right audience and build brand recognition effectively. Monitoring and reporting awareness metrics regularly helps businesses. It allows them to see what's working in their marketing efforts and what needs improvement. By sharing these reports, teams can stay focused and make informed decisions to enhance brand visibility. This translates to better customer engagement and increased sales.
Continuous monitoring and reporting of awareness metrics provide real-time insights into brand health and market dynamics. This iterative approach enables agile marketing strategies, facilitates benchmarking against competitors, and informs long-term brand positioning decisions. By maintaining a data-centric focus, decision teams can adapt swiftly to ever-changing consumer behaviors and optimize their outreach efforts for maximum impact. Furthermore, consistent reporting fosters accountability and alignment across departments. This ensures that brand positioning efforts are cohesive and effectively target key demographics, thereby optimizing ROI and enhancing overall brand equity.
Awareness metrics PRO Tips:
A first tip for tracking awareness metrics: start with clear goals. Use simple tools for surveys or social media analytics to gather data. Regularly review your metrics to see trends and adjust your marketing strategies accordingly.
Another experienced tip for tracking awareness metrics: always integrate multi-channel data sources. Only using a single channel ALWAYS distorts reality. Utilize advanced analytics tools to segment audiences and understand their behaviors, ensuring your insights are actionable. Consider sentiment analysis and competitor benchmarking to refine positioning strategies, for a more proactive approach.
WordPress focused on Advertising?
Must have 3 Awareness metrics to monitor:
#1 - Website Traffic
Website Traffic for a WordPress website focused on Advertising, measures the number of visitors coming to your domain over a certain period.
Why track Website Traffic? Monitoring Website Traffic an essential indicator of how many people are being exposed to your brand and advertising efforts. Also, you understand the reach of your advertising campaigns. A high volume of visitors typically means your advertising is attracting more attention, which is a key part of building awareness.
How to calculate Website Traffic? Your domain's Website Traffic can be monitored with any analytics solution. The metrics usually are named either "Sessions" or simply "Visits", and represent the number of visitors. "Users" or "Visitors" represents unique HUMAN visitors during a specific time period. A note, for every 10~100 request made by a boot or spider or crawler, there is a single HUMAN visit. 100K requests with 1K visits is a good month for any startup.
How to improve Website Traffic? Improve Website Traffic by providing technical SEO foundation for search engines is the #1 priority. When your SEO foundation is stable, then focus on increasing your social media activity. Plan and budget running targeted ads. Creating partnerships with other brands or humans (affiliate) to drive referrals.
What is technical SEO foundation? Without getting side-tracked in this post, were only mention them: Crawlability; Indexability; robots.txt; XML Sitemap; Site Architecture with URL Structure and Logical Site Structure; Clean URLs; Internal Linking; Mobile-First Indexing and Mobile-Friendly Design, Page Speed and Performance with Loading Time and Core Web Vitals; Structured Data; Canonicalization; enforced HTTPS; 404 with Server Errors and 301 or 302 Redirects; Hreflang; User Experience (UX) and Accessibility; Log File Analysis; Breadcrumbs Navigation; AMP (Accelerated Mobile Pages).
#2 - Impressions
Impressions for a WordPress website focused on Advertising, measures how often your ads or content are displayed to users, regardless of whether they click on them.
Why track Impressions? Monitoring your Impressions provides insights into how widely your message is being shown to potential audiences. Impressions measure the visibility of your brand. High impressions (from quality advertising campaigns) mean your content is being noticed by a large audience, even if they don’t engage with it right away.
How to calculate Impressions? Your Impressions are tracked via advertising platforms, because you pay for this. You are charged each time an AD is displayed to a user, and this is counted as one impression. Known advertising platforms are: Search Engines (like Google Ads), social media channels (like TikTok Ads) or local, national and international display networks (like news, trends and niche websites).
How to improve Impressions? Improve Impressions by optimizing your ad targeting to reach relevant audiences. Increase your advertising budget: cut a weekly budget and focus only on 1-2 important days. Create ad content that resonates with a wider group of people. Impressions is a numbers game, not a conversion and ROI focus.
Social Shares and Engagement for a WordPress website focused on Advertising, measures how often your content is shared or interacted with on social media platforms. Engagement are: likes, comments, shares, and other actions on your SM posts.
Why track Social Shares and Engagement? Monitoring your Social Shares and Engagement provides insight into how much your audience is connecting with your content. The more engagement you get, the more likely it is that your content will reach new people through shares and social algorithms, increasing awareness.
How to calculate Social Shares and Engagement? Monitoring your Social Shares and Engagement is automated and provided by each platform. Built-in analytics on platforms are well known (and advertised), like Twitter Analytics. Also, there is a dedicated segment, where you can bring together multiple sources, like Buffer or Hootsuite.
How to improve Social Shares and Engagement? To improve Social Shares and Engagement create high-quality, easy to read and shareable content. Engage actively with your followers. Use appropriate hashtags. Post at times when your audience is most active. In other words: learn and MASTER that specific SM channel. Maybe focus only on 1-2 best suited for your brand and niche, rather than constantly adapting to each requirement.
