WordPress focused on Content?
Must have 3 Activation metrics to monitor:
WHAT is Activation metrics?
Activation metrics measure how effectively your brand engages its users after first interaction. This determines whether users are reaching key milestones that indicate they're finding value. Monitored milestones can be: completing a tutorial; using a feature multiple times like completing a key feature; achievements; frequency of usage within a sensitive time-frame. By tracking activation, businesses can improve user onboarding and retention.
Activation metrics is monitored for specific indicators that quantify user engagement and value realization at critical points in the user journey, often defined as "activation events." Effective analysis of activation metrics enables services teams to iterate on user experience, optimize onboarding processes, and ultimately drive higher retention rates by aligning services capabilities with user needs.
WHY monitor Activation metrics?
Monitoring activation metrics is essential because they show how well users are engaging with your brand after they first start using it. By understanding these metrics, businesses can identify if users are struggling to find value or complete important tasks. This insight helps improve the onboarding process, leading to better user retention and satisfaction.
Monitoring activation metrics is CRITICAL for identifying potential friction points in the user journey. These metrics provide actionable insights into user behavior, allowing services teams to assess the effectiveness of feature adoption. By analyzing activation trends, businesses should refine services development, enhance user experiences, and increase overall retention, ultimately driving sustainable growth.
Advantages to monitor & report Activation metrics:
Monitoring and recurrently reporting activation metrics has several advantages. Recurrent monitoring with automatic reporting offers key strategic advantages by ITSELF.
First, it helps businesses understand how users interact with their services, allowing them to spot issues early on. It enables data-driven decision-making by providing actionable insights into user engagement and onboarding effectiveness.
Second, it provides insights for improving user onboarding, making it easier for new users to find value. Continuous tracking allows teams to identify trends, measure the impact of changes, and optimize user pathways in real-time.
Lastly, by sharing these reports, teams can stay aligned and focused on enhancing user experience, leading to better retention and growth. Additionally, sharing these metrics fosters cross-functional collaboration, aligning services, marketing, and support efforts towards enhancing user activation and retention strategies, ultimately driving sustainable growth and services-market fit.
WordPress focused on Content?
Must have 3 Activation metrics to monitor:
#1 - Page Views
Page Views for a WordPress website focused on Content, measures the total number of times a specific page on your site is viewed. This indicates how often your content is being consumed.
Why track Page Views? Monitoring the Page Views metric helps you identify which pieces of content are most popular and engaging. This provides insights into user interest and content effectiveness, guiding future content creation.
How to calculate Page Views? Page views are typically tracked using ANY web analytics tools, which automatically counts each time a page is loaded by a visitor.
How to improve Page Views? To increase Page Views, promote your content through social media, email newsletters, partners and SEO optimization. Create compelling titles and use internal linking to encourage visitors to explore more from your WordPress.
#2 - Time on Page
Time on Page for a WordPress website focused on Content, refers of the average amount of time visitors spend on your specific piece of content. This indicates how engaging and relevant the content is to users.
Why track Time on Page? Monitoring Time on Page helps you understand whether your content is capturing and retaining the audience's attention. Longer time spent on a page suggests that visitors are finding value in your content.
How to calculate Time on Page? Calculate your Time on Page by taking the total time spent on a page by all visitors and dividing it by the number of page views. ANY web analytics tool provides this data automatically.
How to improve Time on Page? To enhance Time on Page, make sure your content is well-structured and engaging. Use visuals, subheadings, and bullet points to make it easier to read. Add related content links and multimedia, to keep visitors engaged longer. Picture galleries, videos and comment sections make a huge difference.
#3 - Scroll Depth
Scroll Depth for a WordPress website focused on Content, measures how far down a page users scroll, indicating how much of your content they are consuming. It’s often represented as a percentage of the total page length.
Why track Scroll Depth? Monitoring Scroll Depth provides insights into how engaging and relevant your content is. If visitors are not scrolling far down the page, it may indicate that your content is loosing their interest.
How to calculate Scroll Depth? Scroll depth can be tracked using ANY web analytics tool, with the help of event tracking. You can set up triggers to track when users scroll to specific percentages. Focus on page/post length like: 25%, 50%, 75%, 100% or important parts like: CTA1, CTA2, CTA3.
How to improve Scroll Depth? To boost Scroll Depth, create engaging introductions, use compelling visuals, and break up longer text paragraphs with headers, video and pictures. Encourage users to explore deeper with calls to action and internal linking. Related articles also help, keeping them engaged.
