Why Is WordPress Speed Crucial?
Speed is the most crucial factor in the WordPress site. Today’s ultra-fast-paced business environment requires it. The main thing: A Fast Website Keeps Users Happy!
The first major parameter that is related to Speed Optimisation is the User Experience. A poor speed means your website will lose the users, visitors, potential leads which can effectively decrease your leads and finally break away with your Sales.
Great user experience (UX) design is, in essence, about creating a seamless website experience for your users. Not only do you have to give your users what they’re looking for, but you also have to give it to them fast.
Fast WP Boosts Your Google Rankings?
Slow website speed affects your SEO and lowers your search engine rankings, resulting in fewer new customers. At the same time, you will also lose some existing valuable customers.
Speed is one of the criteria that is taken into account for Page Ranking. Site speed also has a massive impact on your SEO rankings, both on desktop and mobile (especially now with Google’s mobile-first initiative) as well as paid advertisements on Google that directly impact your quality score.
What is Vulnerability Knowledge?
As time passes, vulnerabilities are discovered in your plugins, theme and the version of WordPress core you are using. Those vulnerabilities (or Security holes) ALWAYS become public knowledge sooner rather, than later.